Business Development in a Box: The ASVP-Acme Pipeline Click image for more info.

Ask anyone in Professional Services what they think of their marketing ability, and you will get a range of darkly muttered comments and self-recrimination. Almost everyone you ask will tell you they could be doing it better, if only they knew how. Some will even question their firm's whole approach to marketing - and tell you they loathe and detest marketing activity. Upon closer questioning, their real problem is often what they call "cold-calling".

In simple terms, the main problem is very few professional services firms have a proper, measurable marketing process. Their members have all spent years aggregating a wealth of specialist knowledge in legal, accounting, audit, tax, insurance, business recovery and financial services disciplines. But they were never taught how to develop business using a proper strategic marketing framework.

Check these points below:

• Do you (or your staff) put off calling prospects or existing clients to talk about new projects, until you're absolutely desperate?
• Do you have a good fix on the billings you will generate in the next 30, 60 and 90 days?
• Do you really understand what makes clients buy from YOUR firm, rather than a competitor?
• Can you identify what you spend on marketing, and be sure of the results that investment actually generates for your firm?
• Do you have a genuine way to differentiate your firm from competitors?
• Does your firm have a systematic process for maintaining contact with, and measuring the value of, each client?

If you answered "No" to two or more of the above questions, your firm's marketing process could almost certainly be improved.

Contact ASVP Group for a no-obligation, free, initial discussion about your firm's special needs.

This is one call or e-mail you don't need to dread. Why postpone? We look forward to speaking with you soon.